The problem

The industry spent a century designing for average wrists. Then it spent a decade shrinking.

We went the other way. A serious Swiss watch, built for the wrists that every 40mm forgot. No invented heritage. No whispering.

45mm

You'll notice it. So will everyone else.

904L stainless steel case, the grade most brands skip because it's harder to machine. Better in salt water. Worth it.

Exhibition caseback showing the LJP G101 movement

68h

Of power reserve. Roughly one long weekend of ignoring your phone.

Swiss La Joux-Perret G101 automatic. 24 jewels. Visible through the sapphire caseback, because there's nothing to hide.

300m

Water resistant. Your meetings rarely require it. Nice to know, though.

Screw down crown at 4 o'clock, so it never digs into your wrist. Sapphire crystal. Super-LumiNova on every hand and marker.

Black DLC bracelet clasp with the Moore mark

Five dials.
No wrong answer.

Launch colourway

Aura

Blaze orange dial, brushed steel

Because you already own enough black watches. The loud one, and the one people ask about first.

Aura, Nightfall and Biolume at launch. Sentinel and Pale Rider follow after launch, and waitlist members hear first.

Fit

Built for the other wrists.

Most watches are drawn for a 17cm wrist. The Seasteel is drawn for 19 and up. It is not a cuff watch, and it was never trying to be. Honest numbers, not a mood.

Case

45mm

Lug width

22mm

Thickness

12.55mm

Weight

100g

Swiss made, plainly

Founded recently.
Zero heritage.
Excellent watch.

The movement is made by La Joux-Perret in La Chaux-de-Fonds. The watch is cased, regulated, pressure tested and shipped from Switzerland. The technical drawings are Swiss too.

That's the whole story. We'd rather you spent your time on the watch than on ours.

Swiss made

Sapphire

904L

Super-LumiNova

US$2,445.
Your wrist has been expecting this.

First batch of 300, launching 2027. Waitlist members get first access, Sentinel and Pale Rider before anyone else, and no spam. Ever.

Big.On purpose.

The industry spent a century designing for average wrists. Then it spent a decade shrinking.

Five dials.No wrong answer.

Built for the other wrists.

Founded recently.Zero heritage.Excellent watch.

US$2,445.Your wrist has been expecting this.

Big.
On purpose.

Five dials.
No wrong answer.

Founded recently.
Zero heritage.
Excellent watch.

US$2,445.
Your wrist has been expecting this.