About

Moore Watch Co makes one watch, the Seasteel 45mm, and makes it big on purpose. Swiss automatic, 904L steel, 300 metres, and a dial you can read from across the table.

Why we exist

Somewhere along the way the watch industry decided 40mm was the ceiling of good taste. Fine for a lot of wrists. Not for all of them. If you have a bigger wrist, or you simply like a watch with presence, your choices have been a tool watch that forgot about finish, or a fashion watch that forgot about the movement.

We didn’t think that was a real choice. So we drew a 45mm dive watch with the finish of a much more expensive watch, put a Swiss La Joux-Perret movement in it, and priced it like a brand that doesn’t own a flagship store.

No heritage. On purpose.

We weren’t founded in 1884. Nobody’s great grandfather made pocket watches in a valley. Moore Watch Co was founded by Warren Moore and Rasmus George, two people who collect watches, couldn’t find the one they wanted, and decided that was a reason to build it rather than a reason to complain. That’s the whole story, and we’d rather tell it in one paragraph than invent a longer one.

What Swiss made means here

The movement is the La Joux-Perret G101, made in La Chaux-de-Fonds. The technical drawings were done in Switzerland. Every watch is cased, regulated, pressure tested and boxed in Switzerland, and it ships to you from there. We meet the Swiss Made criteria, and the open caseback is there so you can check.

How we make it

In batches of 300. Small enough that every watch gets looked at by a person before it leaves, and small enough that when a colour sells out, it’s gone until the next batch. Three colourways at launch: Aura, Biolume and Nightfall. Two more, Sentinel and Pale Rider, follow as limited runs. The waitlist hears first, every time.

The company